MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, on-demand streaming 후후티비 드라마 operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations